It has become difficult for individual investors to choose an appropriate online broker due to the increase in the number of brokers, as well as differences in provided services. In this article, we attempt to give an overview of the most important characteristics of online brokers in Belgium. Subsequently, we identify the most apt online broker for three generic investment profiles (defensive, neutral, aggressive). As the profile becomes more aggressive, traditional banks are outperformed by pure online brokers who combine a lower cost structure with better information services. Interestingly, two brokers (Keytrade;BinckBank) belong to the top3 providers for each profile. This illustrates that one need not to focus on one profile to be successful.