Papers International Conference 'Whither Taiwanization?' State, Society and Cultural Production in the New Era pages:219-250
'Whither Taiwanization?' State, Society and Cultural Production in the New Era edition:1 location:Chang Jung University, Graduate Institute of Taiwan Studies date:23-24 April 2010
The media in all their diversity provide the perfect arena for national and cultural identities to be negotiated and given various meanings by different social and political actors. An illustration of this negotiation can be found in the Taiwanese society and its media, which have in the last decade witnessed processes of localization / Taiwanization / de- and re-Sinification (sinicization), all vying for legitimacy. These trends in the nation-building process are played out at the state as well as civil society level. Conducting a diachronic discourse analysis of official statements and media narratives over a number of years spanning the change of executive power can track the evolution in discursive practices. Processes of continuity and change between the former KMT and DPP eras have been mapped for the English-language private media in Lams (2006a) and for the foreign-language Government Information Office (GIO) publications in Lams (2006b). The current article continues this longitudinal study of tendencies regarding issues of political and cultural identity by investigating a selection of media accounts and presidential statements during the present KMT administration. After an initial review of concepts like Taiwanization and (re)Sinification, the article will discuss the findings of the text analysis focusing on the question whether these processes should be seen as necessarily antithetical and whether the development in Taiwan domestic politics can still be captured in these notions alone without factoring in other processes, such as globalization.