Title: How Self-Regulatory Focus Shapes Item Responses Regardless of Content
Authors: Cabooter, Elke
Weijters, Bert
Adams, Leen
Issue Date: 2009
Conference: Annual Conference of the European Marketing Academy (EMAC) edition:38 location:Nantes (France) date:26-29 May 2010
Abstract: Response styles, most notably extreme response style and midpoint response style, contaminate questionnaires. The individual antecedents of response styles have proven to be elusive. The authors propose an effect of the important personality trait self-regulatory focus on response styles. Findings point out that self-regulatory focus, measured by means of a uniquely developed combined test, shapes responses to items regardless of their content. Promotion focused people show higher levels of the extreme response style than prevention focused people whereas the reverse is true for the midpoint response style. This article provides evidence for a central link between personality and response styles.
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
Faculty of Economics and Business (FEB) - miscellaneous

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