ITEM METADATA RECORD
Title: Can SMS marketing be an Effective Alternative for Traditional Marketing Communications?
Authors: Roozen, Irene # ×
Editors: Genin, Emilie
Issue Date: Sep-2009
Series Title: Romanian Marketing Review issue:3 pages:10-10
ISSN: 1842-2454
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
Faculty of Economics and Business (FEB) - miscellaneous
× corresponding author
# (joint) last author

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