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Title: The Metaphors of Crisis
Authors: Joris, Willem
d'Haenens, Leen
Issue Date: 19-Jun-2013
Conference: ICA Conference location:London date:17-21 June 2013
Abstract: The Euro crisis is complex and often difficult to understand and metaphors and frames are useful to facilitate understanding. Earlier research found three recurrent metaphors – conflict, disease and disaster – used to frame the Euro crisis in a study of Belgium and this study presents cross-national content analysis, concentrating on the news frames around the Euro crisis, from the perspective of the occurrence of metaphors that present the public with different frames of reference, shedding light on the crisis, especially regarding its causes and consequences. This research explores which metaphors remain constant across the countries under study, and which metaphors tend to be country-specific, depending on the country’s position in the crisis. Variations may also have to do with the periods of coverage, or depend on the press outlet (quality newspaper or tabloid). The value of this analysis resides in the effect frames and metaphors can have on the public’s mental picture of the Euro crisis. Depending on the frame applied, another set of cultural values, interpretations and expectations can be triggered in the readers’ mind.
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Institute for Media Studies

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