Title: Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice
Authors: Eelen, Jiska ×
Dewitte, Siegfried
Warlop, Luk #
Issue Date: 2013
Publisher: L. Erlbaum Associates
Series Title: Journal of Consumer Psychology vol:23 issue:4 pages:424-433
Abstract: Consumers generally prefer products that are easy to interact with. In three studies, we show that this preference arises from the fit between product orientation and monitored situational constraints. Flexible right-handers, who monitor situational constraints, recall product orientations better and prefer products for which the handle is oriented in the direction of the hand used for grasping. When their ability to monitor situational
constraints is impaired, the preference for easy-to-grasp products is attenuated. The findings highlight that motor fluency is a relevant cue for decision making when consumers assess how to interact with a product. The implications of these results for embodiment and fluency research are discussed.
ISSN: 1057-7408
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

Files in This Item:
File Description Status SizeFormat
2013-06-06 - 1-s2.0-S1057740813000326-main.pdf Published 459KbAdobe PDFView/Open


All items in Lirias are protected by copyright, with all rights reserved.

© Web of science