In a series of three experiments, we used a sequential matching task to explore the impact of non-rigid facial motion on the perception of human faces. Dynamic prime images, in the form of short video sequences, facilitated matching responses relative to a single static prime image. This advantage was observed whenever the prime and target showed the same face but an identity match was required across expression (experiment 1) or view (experiment 2). No facilitation was observed for identical dynamic prime sequences when the matching dimension was shifted from identity to expression (experiment 3). We suggest that the observed dynamic advantage, the first reported for non-degraded facial images, arises because the matching task places more emphasis on visual working memory than typical face recognition tasks. More specifically, we believe that representational mechanisms optimised for the processing of motion and/or change-over-time are established and maintained in working memory and that such 'dynamic representations' (Freyd, 1987 Psychological Review 94 427-438) capitalise on the increased information content of the dynamic primes to enhance performance.