Title: An international approach to the cultural Cold War: public diplomacy towards Africa
Authors: Gerits, Frank # ×
Issue Date: Sep-2013
Publisher: Digital Peer Publishing NRW
Series Title: Zeitenblicke vol:12 issue:1
Article number: urn:nbn:de:0009-9-36129
Abstract: This article analyzes how the tactics behind French public diplomacy in West-Africa and Congo-Leopoldville/Kinshasa evolved between 1945 and 1965. To overcome the low appeal that French propaganda had for Africans, the French gradually integrated the successful methods that their competitors in Africa employed into their own strategy. It shows that the battle for African hearts and minds was global, that Ghana and Egypt were active, and that intercultural, propaganda agencies adopted and adapted each other's successful strategies. In doing so, it hopes to emphasize the explanatory potential of a genuine international approach to diplomatic history.
ISSN: 1619-0459
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Modernity & Society 1800-2000, Leuven
× corresponding author
# (joint) last author

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