Review of Business and Economic Literature vol:57 issue:4 pages:320-357
This paper reviews the literature on managing design in organizations, searching for factors that capture the added value generated by design. In order to contribute to the cohesiveness in future research, we incorporate all types of design and start by discussing the variety of definitions of design. Next, we focus on the financial and non-financial indicators of the value added by design that appear to be relevant in the extant literature. Avenues for future research include paying more attention to the impact of investing in design on brand value, as well as on human capital, sustainability and intellectual property.