Title: Van ad hoc sportsponsoring tot geïntegreerde communicatie : een doorlichting van de Nederlandse en Belgische markt
Authors: Lagae, Wim ×
Heijl, Marko #
Issue Date: 2008
Publisher: Kluwer
Series Title: Praktijkgids Sportmanagement vol:3 issue:37 pages:29-82
ISSN: 1379-5457
Publication status: published
KU Leuven publication type: AT-p
Appears in Collections:Policy in Sports & Physical Activity Research Group
Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous
× corresponding author
# (joint) last author

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