Title: Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service stores
Authors: Campo, Katia ×
Gijsbrechts, Els #
Issue Date: 2004
Publisher: Butterworth-Heinemann
Series Title: Journal of Retailing and Consumer Services vol:11 issue:6 pages:369-383
ISSN: 0969-6989
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
× corresponding author
# (joint) last author

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