ITEM METADATA RECORD
Title: Innovation success: the overlooked role of the retailer
Authors: Lamey, Lien
Deleersnyder, Barbara
Steenkamp, Jan-Benedict E.M.
Dekimpe, Marnik #
Issue Date: Aug-2012
Conference: Marketing Dynamics Conference edition:9 location:Tilburg, The Netherlands date:23-25 August 2012
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Onderzoekseenheid Marketing Management @ Thomas More Antwerpen
Department of Marketing and Organisation Studies (MO) @ Leuven - miscellaneous
Research Centre for Marketing and Consumer Science @ Leuven
# (joint) last author

Files in This Item:
File Description Status SizeFormat
abstract marketing dynamics 2012.pdf Published 103KbAdobe PDFView/Open

 


All items in Lirias are protected by copyright, with all rights reserved.