Title: Innovation success: the overlooked role of the retailer
Authors: Lamey, Lien
Deleersnyder, Barbara
Steenkamp, Jan-Benedict E.M.
Dekimpe, Marnik #
Issue Date: Aug-2012
Conference: Marketing Dynamics Conference edition:9 location:Tilburg, The Netherlands date:23-25 August 2012
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp
Department of Marketing and Organisation Studies (MO), Leuven - miscellaneous
Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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