Title: The private-label nightmare: Can national brands ever wake-up?
Authors: Lamey, Lien #
Issue Date: May-2009
Conference: European Marketing Academy Conference (EMAC) location:Nantes (France) date:27-29 May 2009
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Onderzoekseenheid Marketing Management @ Thomas More Antwerpen
Department of Marketing and Organisation Studies (MO) @ Leuven - miscellaneous
Research Centre for Marketing and Consumer Science @ Leuven
# (joint) last author

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