Title: How to mitigate private-label success in recessions: A cross-category investigation
Authors: Lamey, Lien
Deleersnyder, Barbara
Dekimpe, Marnik
Steenkamp, Jan-Benedict E.M. #
Issue Date: May-2008
Conference: European Marketing Academy Conference (EMAC) location:Brighton (UK) date:27-30 May 2008
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Onderzoekseenheid Marketing Management @ Thomas More Antwerpen
Department of Marketing and Organisation Studies (MO) @ Leuven - miscellaneous
Research Centre for Marketing and Consumer Science @ Leuven
# (joint) last author

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