Title: How business cycles contribute to private-label success: Evidence from the United States and Europe
Authors: Lamey, Lien
Deleersnyder, Barbara
Dekimpe, Marnik
Steenkamp, Jan-Benedict E.M. #
Issue Date: Jun-2005
Conference: Marketing Science Conference - INFORMS 2005 location:Atlanta (USA) date:16-18 June 2005
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Onderzoekseenheid Marketing Management @ Thomas More Antwerpen
Department of Marketing and Organisation Studies (MO) @ Leuven - miscellaneous
Research Centre for Marketing and Consumer Science @ Leuven
# (joint) last author

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