ITEM METADATA RECORD
Title: Optimization of the annual planning of targeted offers in direct marketing
Authors: Delanote, Stephanie ×
Leus, Roel
Talla Nobibon, Fabrice #
Issue Date: 2013
Publisher: Published by Pergamon Press for Operational Research Society
Series Title: Journal of the Operational Research Society vol:64 issue:12 pages:1770-1779
ISSN: 0160-5682
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Center for Operations Research and Business Statistics (ORSTAT) @ Leuven
× corresponding author
# (joint) last author

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