Title: The name pronunciation effect: Why people like Mr. Smith more than Mr. Colquhoun
Authors: Laham, Simon M. ×
Koval, Peter
Alter, Adam L. #
Issue Date: 2012
Series Title: Journal of Experimental Social Psychology vol:48 issue:3 pages:752-756
Abstract: Names are rich sources of information. They can signal gender, ethnicity, or class; they may connote personality characteristics ranging from warmth and cheerfulness to morality. But names also differ in a much more
fundamental way: some are simply easier to pronounce than others. Five studies provide evidence for the
name-pronunciation effect: easy-to-pronounce names (and their bearers) are judged more positively than
difficult-to-pronounce names. Studies 1–3 demonstrate that people form more positive impressions of
easy-to-pronounce names than of difficult-to-pronounce names. Study 4 finds this effect generalizable to
ingroup targets. Study 5 highlights an important real-world implication of the name-pronunciation effect:
people with easier-to-pronounce surnames occupy higher status positions in law firms. These effects obtain
independent of name length, unusualness, typicality, foreignness, and orthographic regularity. This work
demonstrates the potency of processing fluency in the information rich context of impression formation.
ISSN: 0022-1031
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Quantitative Psychology and Individual Differences
× corresponding author
# (joint) last author

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