Title: Exploring Synergies between Place Branding and Agricultural Landscape Management as a Rural Development Practice
Authors: Mettepenningen, Evy ×
Vandermeulen, Valerie
Van Huylenbroeck, Guido
Schuermans, Nick
Van Hecke, Etienne
Messely, Lies
Dessein, Joost
Bourgeois, Marie #
Issue Date: 2012
Publisher: Van Gorcum
Series Title: Sociologia Ruralis vol:52 issue:4 pages:432-452
Abstract: This article explores the synergies between place branding and agricultural landscape management as a rural development practice. We hypothesise that place branding strategy can be used as a process to combat the homogenisation of regions and help to build networks and institutions that strengthen rural development. In order to explore these synergies an extended case study was undertaken in four Belgian regions that display major differences in their place branding processes and agricultural characteristics. The research revealed that in all four cases vital coalitions are being formed between the
organisations involved in place branding and local farmers, and that both parties have benefited as a result. Intensive and transparent communication within the place branding
process has proven to be essential in strengthening these synergies.
ISSN: 0038-0199
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Division of Geography & Tourism
Department of Architecture - miscellaneous
Architecture, Campuses Sint-Lucas Brussels and Ghent
× corresponding author
# (joint) last author

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