Title: The referral backfire effect: The identity threatening nature of referral failure
Authors: Claus, Bart ×
Geyskens, Kelly
Millet, Kobe
Dewitte, Siegfried #
Issue Date: 2012
Series Title: International Journal of Research in Marketing vol:29 issue:4 pages:370-379
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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