Measuring Behavior Conference edition:8 location:Utrecht, Nederland date:28-31 August 2012
In this paper, UX Laddering is introduced with its underlying theoretical perspective, Means-End Chain theory, and its methodological approach to measure game player experiences. Firstly, UX Laddering is positioned along the spectrum of game experience research methods. Then, a Means-End Chain theory inspired Game eXperience Model is presented. Next, the four-step approach of the UX Laddering methodology is briefly described, including
1) product interaction, 2) preference ranking, 3) Lenient Laddering and 4) a qualitative and quantitative analysis. This paper ends by explaining the applicability of the outcome of UX Laddering, the Hierarchical Value Map, which foresees in a strong communication tool to provide game designers with rich insights into the game play motivations.