Title: Player-Centric Game Design: Adding UX Laddering to the Method Toolbox for Player Experience Measurement
Authors: Zaman, Bieke ×
Vanden Abeele, Vero #
Issue Date: Aug-2012
Publisher: Noldus Information Technology
Host Document: Proceedings: Measuring Behavior 2012, 8th International Conference on Methods and Techniques in Behavioral Research.
Series Title: Measuring Behavior Conference.
Conference: Measuring Behavior Conference edition:8 location:Utrecht, Nederland date:28-31 August 2012
Abstract: In this paper, UX Laddering is introduced with its underlying theoretical perspective, Means-End Chain theory, and its methodological approach to measure game player experiences. Firstly, UX Laddering is positioned along the spectrum of game experience research methods. Then, a Means-End Chain theory inspired Game eXperience Model is presented. Next, the four-step approach of the UX Laddering methodology is briefly described, including
1) product interaction, 2) preference ranking, 3) Lenient Laddering and 4) a qualitative and quantitative analysis. This paper ends by explaining the applicability of the outcome of UX Laddering, the Hierarchical Value Map, which foresees in a strong communication tool to provide game designers with rich insights into the game play motivations.
ISBN: 978-90-7421-87-2
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Institute for Media Studies
Technologiecluster Computerwetenschappen
Computer Science Technology TC, Campus Group T Leuven
× corresponding author
# (joint) last author

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