Title: The Experience Economy as the Future for European Agriculture and Food?
Authors: Swinnen, Jo ×
Vandemoortele, Thijs
Van Herck, Kristine #
Issue Date: 2012
Publisher: Firenze University Press
Series Title: Bio-Based and Applied Economics vol:1 issue:1 pages:29-45
Abstract: As recently as a century ago, one out of two people in Europe was employed in the agricultural sector. Today agriculture represents only a small fraction of total employment in most EU member states. What makes this decline in agricultural employment even more striking is that this evolution has occurred despite substantial EU subsidies to support farmers’ income. Given the apparent ineffectiveness of government support in keeping agricultural employment steady, it is worth considering which farming activities are likely to be successful in the economy of the 21st century. We argue in this paper that a potential growth path for European agriculture is the «experience economy» in which consumers are willing to pay premium prices for products and services that provide additional intangible ‘experiences’. We discuss the growth potential of the «experience economy» in the agricultural sector and conclude that it is worthwhile to consider the experience economy as a pathway for future farm growth.
ISSN: 2280-6172
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: IT
Appears in Collections:LICOS - Centre for Institutions and Economic Performance, Leuven
Research Center of Development Economics, Leuven
× corresponding author
# (joint) last author

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