Title: A new SOM-based method for profile generation: theory and an application in direct marketing
Authors: Seret, Alex ×
Verbraken, Thomas
Versailles, S.
Baesens, Bart #
Issue Date: 2012
Publisher: Elsevier
Series Title: European Journal of Operational Research vol:220 issue:1 pages:199-209
ISSN: 0377-2217
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Center for Management Informatics (LIRIS), Leuven
× corresponding author
# (joint) last author

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