Title: Category development and shopping trip profiles
Authors: Gielens, Katrijn
Gijsbrechts, Els
Dekimpe, Marnik #
Issue Date: Sep-2008
Conference: MSI conference on Marketing Metrics for the Connected Organization location:Dallas, Texas (USA) date:10-12 September 2008
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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