Title: Rising form the ashes: how brands and categories can overcome product-harm crises
Authors: Cleeren, Kathleen
van Heerde, Harald
Dekimpe, Marnik
Issue Date: Jul-2011
Conference: Marketing Dynamics Conference edition:8 location:Jaipur (India) date:25-27 July 2011
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous

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