This contribution focuses on the question how humour can be investigated from a linguistic point of view. For that purpose we advocate the paradigm of cognitive linguistics as a dynamic model of meaning research. In this paradigm, meaning is identified as a rich conceptual structure, which in running discourse is constantly being determined and mutually coordinated by the individual participants of the interaction. This observation pertains to the dimensions of active construal and intersubjectivity of meaning, respectively. From this usage-oriented perspective, humour can be described as marked, but structurally regular language use, which is operated through exactly the same construal mechanisms as in everyday, non-humorous language use. In any case, the linguistic analysis of humorous and creative language use provides us with a better insight in the flexibility of both semantic categories and the meaning system as a whole. Specifically, this contribution illustrates how the semantic mechanisms of metonymy and resonance can be exploited and manipulated in function of a deautomatization of the interpretation, on the basis of which a humorous effect can be achieved. Throughout our analysis, we demonstrate that a dynamic view on meaning requires the social dimension of meaning to be included as well. In the analysis of humorous utterances, it becomes clear that meaning emerges in a process of mutual coordination, in which participants constantly anticipate and evaluate their interlocutor’s knowledge, attitudes, emotions, judgements etc. Through this observation, we identify the intersubjective dimension as an inherent component of meaning and we regard creativity as a fundamental cognitive ability, whose systematic impact can be observed throughout all types of media.