Title: Marketing health care simulation modelling: towards an integrated service approach
Authors: Altsitsiadis, Efthymios # ×
Issue Date: 20-Aug-2010
Publisher: Palgrave Macmillan Ltd.
Series Title: Journal of Simulation vol:5 pages:123-131
Abstract: This paper builds upon a real case to share a marketing point of view to simulation modelling and its current model of business. The case applies mainstream simulation methodologies up to the delivery of results and a success model to facilitate the analysis of the case's impact and success. With the use of modern marketing principles we extended our case model to a balanced integrated framework that encompasses good simulation modelling practice with new marketing principles. We suggest that simulation modelling should follow world market reality and become more balanced towards a customer service perspective, by working on the deficiencies of the current manufacturing-centred model.
ISSN: 1747-7778
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

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