Title: A modified pareto/NBD approach for predicting customer lifetime value
Authors: Glady, Nicolas
Baesens, Bart
Croux, Christophe
Issue Date: Jun-2007
Conference: Journées de Statistiques (JDS 2007) edition:39 location:Angers (France) date:11-15 June 2007
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Center for Management Informatics (LIRIS), Leuven
Research Center for Operations Research and Business Statistics (ORSTAT), Leuven
Leuven Statistics Research Centre (LStat)

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