Title: The influence of sport leagues on the business-to-business marketing of teams: The case of professional road cycling
Authors: Benijts, Tim ×
Lagae, Wim
Vanclooster, Benedict #
Issue Date: 14-Oct-2011
Publisher: Grayson Associates
Series Title: The Journal of Business & Industrial Marketing vol:26 issue:8 pages:602-613
ISSN: 0885-8624
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Sociocultural Kinesiology and Sport Management (-)
Policy in Sports & Physical Activity Research Group
Welzijn TMMA (-)
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp
× corresponding author
# (joint) last author

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