Research in organizational behavior: an annual series of analytical essays and critical reviews, vol 17, 1995 vol:17 pages:167-214
This paper proposes a paradigm for research testing the generalizability of midrange theory across culture. It confronts a variety of issues that hinder credible cross-cultural studies and their integration into a body of literature describing the effects of culture. In the first section, we suggest a conceptualization of culture that allows for confirmatory research to explain the effects of culture. In the second section, we discuss issues related to designing rigorous cross-cultural studies. In the final section, we examine alternative analytic techniques for confirming cross-cultural effects. We hope this paper inspires researchers to do more cross-cultural research in order to further our understanding of cultural similarities and differences and bring our world closer together.