The influence of warning messages on the public's perception of substance use: A theoretical framework
Gelders, Dave × Patesson, Rene Vandoninck, Sofie Steinberg, Pascale Van Malderen, Sara Nicaise, Pablo De Ruyver, Brice Pelc, Isidore Dutta, Mohan Jyoti Roe, Keith Vander Laenen, Freya #
Government Information Quarterly vol:26 issue:2 pages:349-357
We bring different theories together to develop a theoretical framework that helps to understand how early warning messages about (new) dangerous drugs can influence the public's perception of substance use. We bring together the agenda setting theory, framing theory, dual processing theory, social learning theory, health belief model, theory of planned behavior, and cultivation theory in order to explain how warning messages diffused through the mass media can have an impact on the receivers' perceptions. Based on these insights we construct the Integrated Media Effect Framework (IMFE) that takes into account the role of cultural and structural contexts in the realm of early warning systems (EWS). Ultimately, this framework provides valuable guidelines for conceptualizing EWS and for developing applications by governments. (C) 2008 Elsevier Inc. All rights reserved.