Title: Lux brings out the star in you
Authors: De Meyer, Gust # ×
Issue Date: Jan-2005
Series Title: Volkskunde vol:106 issue:1-2 pages:63-+
Abstract: In this article we discuss, against the background of a society moving from modern to postmodern, the developments in the field of the media, and especially of the advertising campaigns, with special attention to "LUX" soap. The use of stars in advertising campaign of "LUX" is paid special attention to.
ISSN: 0775-3128
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Institute for Media Studies
× corresponding author
# (joint) last author

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