Half a million of Flemings should be looking for a partner. Not wanting to write an elaborate study on the way in which young people used to contact each other, we will examine in a short historical survey between which lines in earlier times the search for a partner took place, so that we can look in a wider context at the present daring scene and especially at the formal contactmen. When the go-between function, which used to be practised by more or less formal authorities (church, family, acquaintances, friends...), fell out because people began to opt for a self- confident partner choice (cf. individualisation of night life), the formal meditation by intermediaries in the partner choice is nowadays for a lot of people once again an attractive alternative, even if it is organized by professional and commercial intermediaries or via the media. Professional-commercial intermediaries such as marriage bureaus and dating services, semi-professional clubs for single and divorced people, i.e. dance companies, touring parties, dating nights..., all are activities in which a contact offering framework is present. Also personal advertisements in newspapers and specialized magazines, chat-rooms and dating sites on the Internet will be discussed. Particularly the contents of such personal advertisements are considered at length in the light of the tension between the private and the public domain, between what people of themselves, whether or not, like to divulge.