Title: When do biasing cues bias vs improve quality judgments
Authors: Vanhouche, Wouter
van Osselaer, Stijn
Issue Date: Oct-2010
Host Document: ACR Proceedings vol:38
Conference: Association for Consumer Research location:Jacksonville, Forida (USA) date:7-10 October 2010
Abstract: Consumers correctly learn to avoid low quality products that are priced high. Yet, they refrain from abandoning the idea that high price is a strong positive indicator in the category. A series of three studies suggests that consumers may use different processes to judge the quality of products they have versus have not tried before.
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Department of Marketing and Organisation Studies (MO), Leuven - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous

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