ITEM METADATA RECORD
Title: When do biasing cues bias vs improve quality judgments
Authors: Vanhouche, Wouter
van Osselaer, Stijn #
Issue Date: Oct-2010
Series Title: ACR Proceedings vol:38
Conference: Association for Consumer Research location:Jacksonville, Forida (USA) date:7-10 October 2010
Abstract: Consumers correctly learn to avoid low quality products that are priced high. Yet, they refrain from abandoning the idea that high price is a strong positive indicator in the category. A series of three studies suggests that consumers may use different processes to judge the quality of products they have versus have not tried before.
URI: 
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Onderzoekseenheid Marketing Management @ Thomas More Antwerpen
Research Centre for Marketing and Consumer Science @ Leuven
Department of Marketing and Organisation Studies (MO) @ Leuven - miscellaneous
# (joint) last author

Files in This Item:

There are no files associated with this item.

 


All items in Lirias are protected by copyright, with all rights reserved.