Title: Generalizing from negative experiences
Authors: Vanhouche, Wouter ×
Alba, Joseph W #
Issue Date: Sep-2009
Series Title: International Journal of Research in Marketing vol:26 issue:3 pages:238-244
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Department of Marketing and Organisation Studies (MO), Leuven - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous
× corresponding author
# (joint) last author

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