Title: The contribution of “Local heroes” in the athlete endorsement mix: a case study approach
Authors: Van Hoecke, Jo ×
Van Hoecke, W
De Knop, Paul
Taks, Marijke #
Issue Date: 2000
Publisher: Australian Sports Commission
Series Title: Cyber-Journal of Sport Marketing vol:4 issue:2/3 pages:1-17
Article number: http:\\
ISSN: 1327-6816
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Research Centre for Sociocultural Kinesiology and Sport Management (-)
Policy in Sports & Physical Activity Research Group
× corresponding author
# (joint) last author

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