Title: I want to talk about… A rhetorical analysis of the introductions of 40 speeches about engineering
Authors: Van De Mieroop, Dorien ×
De Jong, Jaap
Andweg, Bas #
Issue Date: Apr-2008
Series Title: Journal of Business and Technical Communication vol:22 issue:2 pages:186-210
Abstract: This article investigates the introductions of 40 professional speeches from a
rhetorical perspective to address the problems audiences seem to have with
presentations about engineering. The authors use an exordial model that they
derived from classical manuals on rhetoric. This model enumerates and groups
rhetorical exordial techniques into 3 main functions: attentum, benevolum,
and docilem. The study shows that rhetorically complete introductions are
rare. Most of the speakers seemed to prefer a content-oriented, direct approach
(docilem) in their introductions and seldom used techniques to garner the
audience’s attention (attentum) or sympathy (benevolum). The article concludes
with an evaluation of the exordial model and a discussion of the study’s
pedagogical implications.
ISSN: 1050-6519
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Formal and Computational Linguistics (ComForT), Leuven
× corresponding author
# (joint) last author

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