Title: Een vergelijking tussen de merchandisinginkomsten in het professionele voetbal: Europese topclubs versus de pionier Ajax en challenger PSV
Authors: Lagae, Wim
Dejonghe, Trudo
Issue Date: 2009
Publisher: PIMMS
Host Document: Marketingjaarboek 2009. Marketing Denken en Doen. edition:20 pages:186-197
ISSN: 0776-4995
Publication status: published
KU Leuven publication type: AHb
Appears in Collections:Research Centre for Sociocultural Kinesiology and Sport Management (-)
Policy in Sports & Physical Activity Research Group
Division of Geography & Tourism
Studiegebied Handelswetenschappen & Bedrijfskunde - VIVES Noord
Department of International Business, Strategy and Economics (IBSE), Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp

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