Doing news framing analysis: Empirical and theoretical perspectives edition:1st pages:84-109
Van Gorp's contribution to this book explicitly elaborates on a theoretical essay in which I expound upon a constructionist view of framing (see Van Gorp, 2007)—a view that weaves together these strands of literature and clarifies what culturally embedded frames are. Locating frames on this level would seem to be an inherently subjective enterprise, owing to their latent presence in news texts. However, in this chapter, I wish to present some methodological guidelines for doing framing analysis that will help to take the subjectivity out of finding these sorts of frames in news discourses. I argue for an approach that combines, on the one hand, inductive framing analysis, in which a repertoire of frame packages is reconstructed, and, on the other hand, techniques for validating the reliability of the results in a deductively executed content analysis.