Title: From the Sociology of Trust Towards a Sociology of ‘E-trust’
Authors: Rutter, Jason
Issue Date: 2001
Publisher: Winthrop Publications Ltd.
Series Title: International Journal of New Product Development & Innovation Management vol:2 issue:4 pages:371-385
Abstract: This paper focuses on the importance of trust in business-to-consumer e-commerce. Divided into three sections the paper first asks the question of why trust is important to the development and implementation of e-commerce and suggests some of the areas where user trust is specifically important. The second offers a view of trust developed using sociological theory and interactionism and looks at how this can inform our understanding of e-commerce users. Finally, the paper suggests a number of nontechnical ways in which successful e-commerce retailers build trust and offer potential for further exploration.
ISSN: 1464-6684
Publication status: published
KU Leuven publication type: DI
Appears in Collections:Non-KU Leuven Association publications

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