Title: Guiding the Viewer’s Imagination: How Visual Rhetorical Figures Create Meaning in Animated Infographics
Authors: Lengler, Ralph ×
Vande Moere, Andrew #
Issue Date: 15-Jul-2009
Publisher: IEEE
Host Document: International Conference on Information Visualisation pages:585-591
Conference: IV'09 location:Barcelona date:15-17 July 2009
Abstract: Some visualizations need not only adequately represent information; their presentation needs also to be effective, leading to a behavior change in the viewer. Rhetorical figures, like metaphors, are said to increase the effectiveness of a message. This position paper first reviews the literature on why metaphors are more persuasive. Second, it presents four distinct meaning creation operations as one dimension of a future classification system. Third, it explains the properties of the meaning creation operations on four state-of-the-art works from infographics. Fourth, it presents an analysis of published empirical studies from the field of advertising, and provides advice on how to best use them in practice.
ISBN: 978-0-7695-3733-7
Publication status: published
KU Leuven publication type: IC
Appears in Collections:Department of Architecture - miscellaneous
× corresponding author
# (joint) last author

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