Journal of Media Psychology: Theories, Methods, and Applications vol:21 issue:4 pages:161-170
The present study aims at contributing to the external validity of the framing concept by studying the effects of frames that have actually been utilized in newspaper articles. The study assesses the persuasive influence of such frames on the interpretation of news, and how issue involvement and attitude interfere in this process. A total of 282 participants are presented with one of three experimental versions of a newspaper article about asylum. In the first condition the asylum seekers are implicitly labeled as innocent victims, and in the second as intruders. The third version is a mixed condition in which both competing frames are applied. In all three conditions an identical photograph is inserted. The findings indicate that the frame suggests how the photograph can be interpreted. However, no indications were found for a moderating role of the news readers’ issue involvement or attitude.