Title: SN Brussels Airlines: Taking off for profit?
Other Titles: Case INSEAD (07/2006-5366)
Authors: Verdin, Paul
Nysten, Steve
Vandervinne, Chris
Issue Date: 2006
Publisher: ECCH (European Case Clearing House - Cranfield University)
Abstract: This case focuses on the strategic questions surrounding the start-up of SN- Brussels Airlines on the back of the defunct SABENA: what is the strategic logic of this start-up? What should its strategy be ? Can it survive and be profitable and how?

Including complete teaching notes and DVD multimedia material, also available on-line.
Publication status: published
KU Leuven publication type: ER
Appears in Collections:Department of Managerial Economics, Strategy and Innovation (MSI), Leuven

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