Title: P&G Europe: Ariel Ultra's eurobrand strategy
Authors: Verdin, Paul
Bartlett, C.
de Koning, A.
Issue Date: 2001
Publisher: McGraw-Hill
Host Document: Managing the Global Corporation: Case Studies in Strategy and Management. Section IV ‘Managing Global Operations edition:2 pages:349-364
Article number: Unit 9: ‘Managing the Global Marketing Function’
ISBN: 0072347988
Publication status: published
KU Leuven publication type: IHb
Appears in Collections:Department of Managerial Economics, Strategy and Innovation (MSI), Leuven

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