|ITEM METADATA RECORD
|Title: ||P&G Europe: Ariel Ultra's eurobrand strategy|
|Authors: ||Verdin, Paul|
de Koning, A.
|Issue Date: ||2001 |
|Host Document: ||Managing the Global Corporation: Case Studies in Strategy and Management. Section IV ‘Managing Global Operations edition:2 pages:349-364|
|Article number: ||Unit 9: ‘Managing the Global Marketing Function’|
|Publication status: ||published|
|KU Leuven publication type: ||IHb|
|Appears in Collections:||Department of Managerial Economics, Strategy and Innovation (MSI), Leuven|
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