Title: Saatchi & Saatchi (A): Pioneers of globalisation in advertising
Other Titles: Case INSEAD (10/2004-5200)
Authors: Verdin, Paul
Van Poeck, Eline
Issue Date: 2004
Publisher: ECCH (European Case Clearing House - Cranfield University)
Description: (on the basis of the earlier Saatchi & Saatchi Case by Ghoshal S. and Avis A., INSEAD, 1989)
Publication status: published
KU Leuven publication type: ER
Appears in Collections:Department of Managerial Economics, Strategy and Innovation (MSI), Leuven

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