|ITEM METADATA RECORD
|Title: ||Saatchi & Saatchi (A): Pioneers of globalisation in advertising|
|Other Titles: ||Case INSEAD (10/2004-5200)|
|Authors: ||Verdin, Paul|
Van Poeck, Eline
|Issue Date: ||2004 |
|Publisher: ||ECCH (European Case Clearing House - Cranfield University)|
|Description: ||(on the basis of the earlier Saatchi & Saatchi Case by Ghoshal S. and Avis A., INSEAD, 1989)|
|Publication status: ||published|
|KU Leuven publication type: ||ER|
|Appears in Collections:||Department of Managerial Economics, Strategy and Innovation (MSI), Leuven|
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