Title: The impact of means-end chains in advertising on value-laden behavior
Authors: Defever, Christine
Pandelaere, Mario
Roe, Keith #
Issue Date: 2009
Conference: La Londe Conference in Marketing Communications and Consumer Behavior location:La Londe Les Maures, France date:2-5 June
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Leuven School for Mass Communication Research
# (joint) last author

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