Title: Positioning and role of public relations in large Belgian organizations
Authors: Van Gorp, Baldwin ×
Pauwels, Luc #
Issue Date: Sep-2007
Publisher: Elsevier science inc
Series Title: Public relations review vol:33 issue:3 pages:301-305
Abstract: This paper studies the position and role of public relations in the hierarchical structure of Belgian organizations of at least 50 employees. Empirical data was collected from a web survey (n = 750) to find out to what extent principles of excellence in public relations are applied in Belgium.
ISSN: 0363-8111
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

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