Title: The outcomes of coattail-marketing: The case of Windsor, Ontario and the Super Bowl XL
Authors: Taks, Marijke ×
Girginov, V
Boucher, B #
Issue Date: 2006
Publisher: Fitness Information Technology, Inc.
Series Title: Sports Marketing Quarterly vol:15 issue:4 pages:232-242
ISSN: 1061-6934
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Sociocultural Kinesiology and Sport Management (-)
Policy in Sports & Physical Activity Research Group
× corresponding author
# (joint) last author

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