Title: Face-to-face versus web surveying in a high-internet-coverage population: differences in response quality
Authors: Heerwegh, Dirk ×
Loosveldt, Geert #
Issue Date: 2008
Series Title: Public opinion quarterly vol:72 issue:5 pages:836-846
Abstract: The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher "don't know" response rate, to differentiate less on rating scales, and to produce more item nonresponse than face-to-face survey respondents.
ISSN: 0033-362X
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Centre for Sociological Research
× corresponding author
# (joint) last author

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