Title: Bikinis instigate generalized impatience in intertemporal choice
Authors: Van den Bergh, Bram
Dewitte, Siegfried
Warlop, Luk
Issue Date: 2007
Publisher: K.U.Leuven - Faculty of Economics and Applied Economics
Series Title: DTEW - MO_0704 pages:1-48
Abstract: Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to non-specific effects: Exposure to 'hot stimuli' from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to non-monetary rewards, and that satiation attenuates the effect.
Publication status: published
KU Leuven publication type: IR
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous

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