Title: Cause-related marketing: wat is het échte (goede) doel?
Authors: Geerardyn, Aagje
Issue Date: 2003
Publisher: Roularta
Host Document: Marketing en communicatie overmorgen: a brave new world? Tien vooruitziende practici verruimen uw kijk op de toekomst edition:8
ISBN: 90-54666-71-4
Publication status: published
KU Leuven publication type: AHb
Appears in Collections:Leuven School for Mass Communication Research

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